Reflect XR: Transforming Creative Wellness Through Immersive Technology

 

Brand Management for Reflect XR at Persistent Technology (2023-Present)

Reflect XR began as an Immersive Art Therapy Platform limited to the healthcare industry. The product lacked branding, a logo, and faced challenges connecting with providers and overcoming obstacles in the healthcare sector. Tasked with developing a comprehensive brand identity, expanding market reach, and creating innovative marketing strategies to overcome industry challenges and drive product growth, this showcases product transformation, developing comprehensive marketing strategies, and navigate challenges in the rapidly evolving XR technology landscape.

Actions

  • Collaborated to design the logo, tagline, and comprehensive marketing materials including one-pagers, white papers, and use cases with a multidisciplinary team

  • Initiated marketing expansion from healthcare to academia and corporate sectors, broadening the product's application

  • Developed four creative modes for self-reflection, transforming Reflect XR into a versatile Immersive Arts for Wellness solution

  • Conceptualized and implemented an innovative social media launch campaign, including mirrored stickers with the thought-provoking question "How do you see yourself?"

  • Identified and connected angel investors and partnerships connecting to opportunities, including 250,000 providers 

  • Created a giveaway campaign for a product launch

Traumatic Brain Injury Use Case

Reflect XR has undergone three marketing transformations through product development. We started with a single use case, as a healthcare product. The next evolution included additional therapeutic use cases, a study, and new healthcare obstacles with medical billing codes for virtual reality (VR) products. In the current edition, we're developing a commercial version of art in VR for wellbeing. The current product has opened new avenues for marketing strategies, new event opportunities, and a need for more comprehensive marketing materials for each product version. 

 

Introducing a wellness product to a broad audience spanning commercial use to scalable healthcare and academic solutions, means the marketing campaigns need to be equally unique. We're a healthcare technology and while the product has expanded into commercial use cases, there are still restrictions and guidelines for marketing that require constant oversight. 

 

Product Brochure

Results

  • Successfully branded Reflect XR, establishing a strong visual identity and market presence

  • Expanded the product's reach from healthcare to multiple industries including academia and corporate sectors

  • Developed new use cases and a commercial audience version, significantly broadening the product's potential market

  • Positioned Reflect XR at the forefront of the XR wellness market, capitalizing on the growing value of XR in healthcare while expanding its potential beyond clinical settings

  • Contributed to overcoming healthcare industry obstacles by exploring new markets and securing valuable partnerships

  • Aligned Reflect XR with current XR marketing trends, including immersive storytelling, multi-industry applications, and personalized experiences