Persistent Technology

Marketing Manager at Persistent Technology (2022 - Present)


Persistent Technology, a global leader in digital engineering and enterprise modernization, sought to enhance its marketing efforts and brand presence in the competitive IT services industry.

 

Initially hired to create social media strategies and content, the role expanded to Marketing Manager, overseeing rebranding two new lines of business, broader marketing strategies, product marketing, event planning, and tradeshow materials.

 

Since 2022:

 

  • Developed and implemented comprehensive social media strategies to increase brand visibility and engagement

  • Led a rebranding initiative to align with the company's growth and global expansion

  • Created and executed marketing strategies across multiple channels, including digital and traditional media

  • Designed product marketing campaigns to showcase PTI's innovative solutions in AI and emerging technologies

  • Planned and managed participation in industry events and tradeshows, creating impactful materials and experiences

  • Trained and managed a social media associate, delegating day-to-day operations while focusing on high-level strategy

 

 

Featured Image: Capabilities Statement

Achievements

Company Brochure

Company Brochure

Business Cards

Business Cards
  • Contributed to Persistent Technology's growth in delivering innovative solutions that enhance user adoption, improve data quality, and foster interoperability in the healthcare technology sector
  • Played a key role in marketing the company's flagship products, including the Reflect XR platform for Virtual Reality (VR) art therapy
  • Enhanced brand visibility and engagement through strategic social media management and content creation
  • Supported the company's efforts in providing comprehensive medical logistics support, showcasing Persistent Technology's expertise in the healthcare industry
  • Helped position Persistent Technology as a leader in delivering transformative, human-centered solutions to improve patient care
  • Increased stakeholder trust and market presence through targeted marketing initiatives and improved digital presence

 

Tradeshow Table Runner

Social Media Content

 

Persistent Technology had 123 followers across LinkedIn, Facebook, and Twitter in 2022. Since then, PTI has grown to over 1400 followers on LinkedIn, and has started expanding their online presence to new platforms, like Bluesky. 

 

On LinkedIn, PTI outperforms the competition in engagement by 8-12% monthly, regularly ranking 5th in growth out of 10 using organic strategies. 

Brand Assets