Launching an AI-Driven Innovation Accelerator Hub

Brand Management, Epimoni at Persistent Technology (2024-Present)

 

Persistent Technology initiated the development of Epimoni, a new line of business specializing in AI solutions, quantum cryptography, LLM, ML, and RAG, in 2024. The launch was planned for ViVE 2025, with a full website launch scheduled for Spring 2025. Responsibilities include, developing the brand identity, creating marketing materials, designing the website, and supporting the launch event at ViVE 2025. This project showcases developing and executing comprehensive branding and marketing strategies for cutting-edge technology brands, as well as skills in UX design, digital marketing, and agile problem-solving in high-pressure situations.

Action

 

  • Developed the complete brand identity including logo, brand board, visual style, voice, archetype, and color palette

 

  • Designed marketing collateral including flyers, business cards, social media content, and tradeshow materials

 

  • Created a wireframe and prototype for the Epimoni website

 

  • Wrote a script for the CEO's marketing video featured at the ViVE 2025 brand launch

 

  • Implemented agile solutions for last-minute event challenges, providing digital materials and QR codes

 

  • Leveraged UX design experience from an AI program competition at the VA's AI Tech Sprint

Business Card Design

Results

 

  • Successfully launched Epimoni at ViVE 2025, introducing the brand to the healthcare technology industry

  • Established a cohesive brand identity across all marketing channels

  • Delivered a comprehensive website wireframe and prototype, ready for Spring 2025 launch

  • Demonstrated adaptability in overcoming logistical challenges, ensuring Epimoni's presence at key industry events

  • Contributed to positioning Epimoni as an innovative AI solutions provider in the healthcare sector